Help, I’m a mortgage vendor and my Internet marketing sucks!
September 7th, 2008 categories: Mortgage Vendor Marketing
With all of the spam emails and online noise, there is a reason why mortgage professionals are skeptical of every new “Magic Bullet” idea that is pitched to them.
The product or service providers that have not learned the New Rules of Marketing and PR will ultimately fail at generating new business online.
Interruption marketing is out of style. Loan officers looking to buy stuff are motivated by social proof, interaction, and choice.
Social networking communities have empowered us with the ability to avoid your squeeze pages and privileged access to proprietary information.
Integrity is measured through transparency and everything is challenged.
To have an effective Internet marketing strategy that connects with, builds trust, and converts your target audience into actual paying clients, there are several things you should pay attention to:
- Define your target audience, know their needs, and learn how they search for solutions
- Analyze your Google-ability, key search phrases, and Internet exposure
- Be aware of your competition online
- Search Engine Optimization
- Social Network Optimization
- Search Engine Marketing
- Profiles in high traffic industry social networks and forums
- Link building and participating in hundreds of online conversations
- Press releases and article writing
- Frequent blog articles
- Managing your online reputation
- Strategic exposure in vertical search engines
- Politics and co-marketing
- Online ethics
- Building relationships with industry thought leaders
- Permission Marketing
- Podcasts
The moral of the story -
The rules have changed and you need to make a commitment now to take responsibility for your company’s online reputation.
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[...] Help, I’m a mortgage vendor and my Internet marketing sucks! [...]
I think all kinds off people could beenfit from this type of info.
Good Stuff
Chris the Implementer
Once again, great info. The times have completely changed and you hit on every item that needs attention. Thanks for the blog!
Mark > Great stuff. Nice blog page… will visit frequently to see what yer up too… ping me back at my email! > Paul
Chris, Shane, Paul - Thanks for the encouragement.
Most mortgage vendors aren’t bad people, they’re just too busy perfecting their product or servicing clients to run a positive Internet marketing campaign.
Our goal over here is to teach mortgage vendors, coaches, and speakers the right way to communicate with loan officers online.
It may be a challenge, but at least the MortgageSalesBlog can start as a place where they can focus on the benefits of their product instead of trying to figure out how to get noticed online.
[...] just launched a new mortgage vendor blog with a similar concept and posted my first article on his site to see what type of feedback I got. Not that I needed to be sold on the value of [...]
Great Information Mark. Who is going to REBlogWorld?
I’ll be at REBlogworld